What Is Conversion Rate Optimization?
Conversion rate optimization improves a website or digital journey so more eligible visitors complete a defined action, such as a purchase, enquiry, or registration. It starts with understanding users and evidence.
Define conversion
Choose a clear action and a consistent measurement method.
Understand friction
Use analytics, feedback, usability reviews, and appropriately collected evidence to identify barriers.
Create testable hypotheses
Explain the observed problem, proposed change, and reason it may help. Prioritize by evidence, impact, effort, and risk.
Measure outcomes
Track the primary conversion and guardrails such as lead quality, returns, complaints, or profitability.
Frequently asked questions
Does CRO require A/B testing?
No. Research and fixing known usability problems can also help.
Can CRO guarantee a lift?
No. Changes need evaluation in context.
Continue with Improve eCommerce Conversion Without Relying Only on Discounts for a related perspective.
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